Thursday, April 15, 2010

How to become an "Expert"...

In this media-rich society we live in, it's easy enough to set yourself up as an expert on just about anything... all you have to do is say you are, give an opinion on the subject, and maybe write a book.... case in point....

Elizabeth Semmelhack is the author of a book called "Heights of Fashion: A History of the Elevated Shoe", and, accordingly, is something of an "expert" in "fashionomics". In her book, she points out that during economic recessions, women tend to wear HIGHER HEELS.

According to Elizabeth, it happened during the Great Depression, during the oil crisis of the 1970s and after the dot-com bubble burst in 2000. And she says the same thing is happening right now. Or as Elizabeth puts it, quote, "We have entered a moment of heightened impracticality in footwear."

So you know, it's not entirely clear why recessions seem to cause women to wear higher heels. But Elizabeth thinks it's due to, quote, "a greater need for escapism."

So, to recap... to become an "expert", just go ahead and make s**t up... if it sounds like it has ANY logical merit whatsoever (or not), you're good to go...

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